For this project I worked closely with iProspect/Travelodge to update the look and functionality of the Travelodge blog.

Key areas we focused on were:

  • Update blog home page navigation
  • Update blog categories to align with audience personas and surface valuable achieved content
  • Create hub pages to collect relevant authority
  • Improve internal linking to the destination landing pages
  • Mobile optimisation   

Released

November 2014

Technologies

  • HTML5
  • CSS3 (Sass)
  • WordPress
  • PHP
  • jQuery
  • Fully Responsive

Link: Travelodge Blog

Homepage

travelodge-homepage

Category Page

travelodge-category

Post Page

travelodge-post-page